What does it mean for you?

The new General Data Protection Regulation (GDPR) comes into effect from 25 May 2018.

Automated decision making

This doesn’t mean we’ll start to send you direct marketing if you’ve previously told us you don’t want to hear from us, as we’ll only contact you according to your preferences.

Your new Data Protection Statement


Your personal data is data which by itself or with other data available to us can be used to identify you. We are Streetwise Publications Ltd, the data protection statement sets out how we’ll use your personal data. You can contact our Data Protection Officer (DPO) at Streetwise Publications Ltd, Eden House, Genesis Park, Sheffield Road, Rotherham, S60 1DX if you have any questions.

The types of data we collect and use

Whether or not you become a customer, we’ll use your personal data for the reasons set out below and if you become a customer we’ll use to manage the account, service or product you’ve applied for.  We’ll collect most of this directly during the application journey. The sources of personal data we use may include:

Providing your personal data

We’ll tell you if providing some personal data is optional, including if we ask for your consent to process it.  In all other cases you must provide your personal data so we can process your application (unless you’re a customer and we already hold your details).

Using your personal data: the legal basis and purpose.

We’ll process your personal data:

1.    As necessary to perform our contract with you for the relevant account, product or service:
         a.    To manage and perform that contract
         b.    To update our records; and
         c.    To trace your whereabouts to contact you about your account.

2.    As necessary for our own legitimate interests;
         a.    To monitor emails, calls, other communications and activities on your account;
         b.    For market research analysis and developing statistics; and
         c.    To send you marketing communications, including automated decision making relating to this.

3.    As necessary to comply with a legal obligation, e.g
         a.    When you exercise your rights under data protection law and make requests; and
         b.    For compliance with legal and  regulatory requirements and related disclosures;

4.    Based on your consent, e.g.
         a.    To send you marketing communications.

You’re free at any time to change your mind and withdraw your consent.  The consequence might be that we can’t do certain things for you.

Sharing of your personal data

Subject to applicable data protection law, we may share your personal data with:

Your marketing preferences

We’ll use your home address, phone numbers, email address and social media (e.g. Facebook, Google and message facilities in other platforms), to contact you according to your preference.  You can change your preferences or unsubscribe at any time by contacting us*.

If you have previously told us that you don’t want information on other products and services or to be included in market research, we will continue to respect your wishes.

Criteria used to determine retention periods (whether or not you become a customer).

The following criteria are used to determine data retention period for your personal data:

Your rights under applicable data protection law

Your rights are as follows (noting that these rights don’t apply in all circumstances and that data portability is only relevant from May 2018).

You have the right to complain to the information Commissioner’s Office. It has enforcement powers and can investigate compliance with data protection law:

*If you would like to unsubscribe from our mailing list please email with your name and email address.



Streetwise Publications Ltd
Eden House, Genesis Park, Sheffield Rd, Rotherham, S60 1DX.
Tel: 01709 820033 | Fax: 01709 360611 | E-mail:

Website: | Product List:

Streetwise Publications Ltd is a Registered Trade Mark.    
Company Registration No. 3041452. Registered in England and Wales.    
Vat Reg No. 646 7893 79